After The Storm


In the coming days the rain will subside, the sun will shine, and the cleanup will begin.  There is no doubt, as people wait for their power to be restored and look for food, shelter, and gas, social media will continue to have its place in the coverage of Hurricane Sandy.  Social media is here to stay and after riding out this storm with my phone in hand, I’d say, “That’s a good thing.”


The Storm

Hurricane Sandy is now in the record books as the largest Atlantic hurricane.  The National Hurricane Center says it reached 1,000 miles in diameter.  To date, the death toll from the storm has reached 113 in the U.S.  Prior to Sandy’s arrival, cost estimates were ranging at, or slightly above one billion dollars.  However, since it made landfall, it’s estimated the storm left behind nearly 20 billion dollars, and it’s likely that number will grow.

The Devastation

It’s interesting how things work sometimes.  As I’m writing this update on the devastation, my good friend, who lives in New York, just sent me a few texts with some videos and pictures attached.  Chris Riordan is a firefighter with FDNY Engine 236 in Brooklyn, and while out on the truck today, he recorded this video with his phone.  It shows the place where a row of businesses used to stand in Rockaway Beach, NY.

Here are two more videos he sent my way.

There is no doubt, images and videos like this one, will be shared via social media for a long, long time to come.

The Social Media 

  • Twitter tracked the number of tweets sent out about the storm between October 27th and November 1st and noted more than 20 million Tweets about the storm were sent during that time frame.

  • The Instagram community has been sharing photos from the storm–at a rate of nearly 10 each second–with the hashtags #hurricanesandy, #sandy and #frankenstorm.
  • Facebook has its own metric meter, Talk Meter, which measures the chatter that goes on in the social network.  Statistics showed that Hurricane Sandy drew in more comments than the presidential debates, with a Talk Meter rating of 8.34 (on a 1-10 scale) over the first presidential debate’s 8.18. Sandy’s 8.34 number also makes it the number two most talked about topic in 2012 so far, just following the Super Bowl.

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